Recently ,we have see a
huge shift in demand towards Hybris especially after the SAP acquisition
There are three big ecommerce solutions is ATG, Hybris ,WCE
Hybris is prefered for
small && medium scaled companies , while ATG is still prefered & best
for large scale companies, Most of the companies fall under middle scale
category
Now What is hybris Marketing
Hybris is a popular eCommerce platform. An SAP company, it is rated among the top enterprise suites for eCommerce solutions
The future of digital is an integration
between sales force, customized campaigns, relevant social content, contextual
and targeted marketing, e-Commerce capabilities, service support etc, resulting
in a unified digital experience. Improving
customer experiences and building loyalty are crucial aspects contributing to
the customer acquisition, retention and increase in profitable customers.
SAP Customer Engagement & Commerce
(CEC) merges the traditional and comprehensive on premise SAP CRM, the modern
and cloud-based Cloud for Customer portfolio and it’sproven omni channel
commerce solution hybris. Mobile Applications and the high performance with
help of SAP HANA Platform.
It
comes with pre-packaged integrations to SAP ERP and SAP CRM, Mobile interfaces,
social media features.The integrated set
of applications which are used in SAP CEC facilitates a seamless,
‘one-stop-shop’ or Omni-channel commerce experience.
Hybris
is one of the most common ecommance platform on internet .Hybris is Java based technology.
It’s very powerful & flexible tool which is suitable for any mid as well as
large retailer to bulidthere presence in online marketing
Hybris
Domains contain as below
Ø Online
shopping
Ø Online
marketing
Ø Product
Pricing
Ø
Product mgmt
Ø
Compliance mgmt.
Ø Capacity
mgmt.-infra structure mgmt
Hybris modules and technology frame
work as shown
SAP hybris
marketing solution is key to the SAP solution for customer engagement and
commerce portfolio of products and services. Its sits along sidelong side SAP hubris
commerce suite and sap cloud for customer with better experience enabling
marketing services and sales function of B2B and B2C companies
E-Commerce perspective of Hybris
application and its interface to SAP ECC via Integrated Customer cloud integration
and replication to CRM
